Case Studies

Background Information

  • The Saudi Tourism Board is committed to positioning Saudi Arabia as a premier travel
    destination, offering a mix of cultural heritage, modern attractions, and unique
    experiences.
  • Saudi Arabia is home to stunning natural wonders, historic UNESCO sites, and vibrant
    festivals, drawing visitors from around the world.

Execution

  • We create dynamic and informative content for Saudi Tourism Authority’s digital
    platforms, showcasing the Kingdom’s diverse attractions.
  • Our team promotes destinations, events, and tourism packages that highlight Saudi
    Arabia’s culture and entertainment scene.
  • With NTT (Nirvana Travel & Tourism), we manage online interactions, ensuring travelers
    receive quick and helpful responses.
  • We implement targeted advertising strategies to boost awareness, engagement, and
    tourism bookings.
  • Our efforts are focused on expanding Saudi Arabia’s tourism reach across the GCC,
    Middle East, and North Africa, making it a go-to destination for global travelers.

Project Reference ​

Saudi Tourism promotes the Kingdom’s rich culture, adventure, and luxury
experiences to GCC travelers, especially from the UAE. It highlights stunning
landscapes, heritage sites, and vibrant cities through targeted campaigns.
Religious tourism, including Umrah, is a key focus, attracting faith-based travelers.
Saudi Arabia is positioned as a top destination for leisure, heritage, and spiritual
journeys.

23% BOOKING

Increase in the number of bookings to reach 85,000 traveler from the GCC for 6 months

27%

496,464,738 Reach

30%

0.2% CTR

24%

743,946,600 Impressions

37%

Increase in visibility about Saudi market in the GCC

32%

780,887 Engagement

Background Information

  • The Dubai Tourism Board works to promote Dubai as a top travel destination and make
    it known for tourism, business, and leisure. It helps grow the tourism industry and
    supports the city’s economy.
  • Dubai is famous for its modern buildings, famous landmarks, luxury experiences, and
    rich culture, making it a popular place for travelers from around the world.

Execution

  • We create attractive and engaging content for Dubai Tourism Board’s social media to
    highlight Dubai’s tourism experiences.
  • We promote Dubai’s destinations, attractions, and travel packages to increase interest
    and encourage more visitors.
  • Our community management team, working with NTT (Nirvana Travel & Tourism),
    connects with followers, answers questions, and keeps the online community active
    and engaged.
  • We focus on promoting Dubai in the GCC, Middle East, and North Africa, making sure
    it stays a top destination for travelers in the region.

Project Reference ​

Oman Tourism was focusing on attracting more visitors from the GCC by
showcasing the country’s breathtaking landscapes, rich cultural heritage, and
diverse excursions. Through targeted social media campaigns, it highlights
Oman’s top attractions, from luxury desert retreats and stunning wadis to
adventure-packed mountain getaways and authentic cultural experiences.

35%

All video view KPIs were surpassed by 29% – 38%

420,100+

420,100+ Requests shared for bookings with 45% confirmed

71%

Instagram KPIs for clicks were surpassed by 71%

82%

Facebook KPIs for clicks were surpassed by 82%

Background Information

  • The Morocco National Tourism Board works to promote Morocco as a leading travel
    destination, blending history, culture, and modern tourism. It helps drive economic
    growth by attracting more visitors.
  • Morocco’s charming medinas, vibrant souks, stunning coastlines, and breathtaking
    desert landscapes make it a favorite among travelers seeking authentic experiences.

Execution

  • We create engaging social media content to showcase Morocco’s unique travel
    experiences.
  • We highlight Morocco’s cultural festivals, hidden gems, and exclusive travel packages
    to inspire potential tourists.
  • In partnership with NTT (Nirvana Travel & Tourism), we actively engage with audiences,
    answering queries and creating a welcoming online space.
  • Our marketing efforts focus on targeting audiences across the GCC, Middle East, and
    North Africa, ensuring Morocco remains a top destination for visitors in the region.

Project Reference ​

Morocco Tourism promotes the country’s rich heritage, diverse landscapes, and
vibrant culture to GCC travelers, especially from the UAE. Through targeted
campaigns, it showcases luxury escapes, adventure experiences, and historical
attractions. From bustling souks to serene desert retreats, Morocco offers a unique
blend of tradition and modernity. The country is positioned as a top destination for
exploration, relaxation, and cultural discovery.

52%

All video view KPIs were surpassed by 50% – 55%

241,310+

241,310+ Requests shared for bookings with 41% confirmed

43%

Instagram KPIs for clicks were surpassed by 43%

65%

Facebook KPIs for clicks were surpassed by 65%

Background Information

  • The Oman Tourism Board promotes Oman as a must-visit destination, showcasing its
    rich history, stunning landscapes, and cultural heritage. It plays a key role in boosting
    tourism and supporting the country’s economy.
  • Oman is known for its breathtaking mountains, pristine beaches, historic forts, and
    warm hospitality, attracting visitors looking for both adventure and relaxation.

Execution

  • We design engaging and eye-catching content for Oman Tourism Board’s social media
    to highlight the country’s beauty and cultural experiences.
  • We showcase Oman’s natural wonders, historical sites, and travel packages to inspire
    visitors.
  • Our community management team, in partnership with NTT (Nirvana Travel & Tourism),
    interacts with travelers, answers inquiries, and builds a strong online presence.
  • We focus on attracting travelers from the GCC, Middle East, and North Africa, ensuring
    Oman remains a top choice for tourists seeking an authentic experience.

Project Reference ​

Oman Tourism was focusing on attracting more visitors from the GCC by
showcasing the country’s breathtaking landscapes, rich cultural heritage, and
diverse excursions. Through targeted social media campaigns, it highlights
Oman’s top attractions, from luxury desert retreats and stunning wadis to
adventure-packed mountain getaways and authentic cultural experiences.

45%

All video view KPIs were surpassed by 40% – 49%

110,410+

110,410+ Requests shared for bookings with 51% confirmed

57%

Instagram KPIs for clicks were surpassed by 57%

63%

Facebook KPIs for clicks were surpassed by 63%

Email:

rawan.aida@nirvanaholding.com

Phone:

+971 50 4662 027

Location:

NG9 Complex, Al Marina, Abu Dhabi, UAE